[情報] H&M夏季代言

看板Beyonce作者joyride (快樂騎)時間11年前 (2013/03/21 20:22)推噓1(1推 0噓 6→)

留言7則, 2人參與討論串1/4 (看更多)

宣傳圖 http://media.beyonce.com/files/images/hnm_main.jpg

http://www.beyonce.com/news/beyonce-in-h-m-summer-collection-2013 #NEW The H&M Beyoncé summer TV advertisement Directed by Jonas Åkerlund (O2 AD) features a New Beyoncé Song 'Standing On The Sun' ! Set to Premiere this Coming May! H&M正式宣佈Bee將成為該品牌的夏季代言人！ Bee的官網也放出消息了～五月將會釋出電視廣告，由Jonas Åkerlund擔任導演。他就是這次巡演O2廣告跟〈Telephone〉的導演。更重要的是，廣告會搭新歌！叫做〈Standing On The Sun〉。 Beyoncé Stars H&M Summer Campaign We're crazy in love with this sneak peek of Bey's high street collab... H&M have announced their new model signing for the summer and it's BEYONCÉ! Beyoncé, who kicks off her sold out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce "Beyoncé as Mrs. Carter in H&M”, promoting the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The clothing will be available beginning May in H&M stores worldwide and online. Commenting on the new partnership, Beyoncé said, "I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial." "In the campaign Beyoncé is wearing the key pieces from H&M you need for life in the sun this summer," says Ann-Sofie Johansson, Head of Design, H&M. "There’s the perfect bodycon dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyoncé herself had input into the design, and they are full of her own personal style." The campaign images were shot in Nassau in the Bahamas by photographers Inez van Lamsweerde and Vinoodh Matadin, while the commercial was directed by Jonas Åkerlund. The commercial highlights the opposing nature of the four basic elements and will be available to view online in its entirety, with edited versions for TV. The commercial also features a new song from Beyoncé , Standing On The Sun, which will be available worldwide online and hm.com beginning May. Bring on May! We can't wait to see Beyoncé in all her glory - although we're not too sure we'll look as hawt in our beachwear as she does - #wecandream! http://www.company.co.uk/celebrity/beyonce-h-m -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 180.177.136.5