[新聞] Beyoncé: artist of the decade
Beyoncé: artist of the decade
It was 10 years ago that Beyoncé Knowles announced herself to the world,
with the Destiny's Child hit Independent Women. Since then the 28-year-old
singerhas made the decade's best single, delivered the greatest live show on
earth, sung for President Obama and emerged as our last true star.
Why Beyoncé? Why this stunning 28-year-old
singer/performer/actress/businesswoman from Texas now married to one of the
decade's other biggest stars, and worth something like $87m a year to boot,
and not, well, take your pick...? Because she made not one but two of the
decade's greatest singles, with Crazy in Love and Single Ladies (Put a Ring
on It), not to mention her hits with Destiny's Child; and this was the decade
when singles – particularly R&B singles – regained their status as pop's
favourite medium. (But her three solo albums? Pretty fabulous, too.)
Because at a time when the ubiquity of TV talent shows put the onus on those
who could cut it live more than ever, she and not any superannuated rock star
was arguably the greatest live performer of the past 10 years.
Because her achievements chime with bigger narratives. Who was it got to sing
for President Obama and Michelle at their first dance after his inauguration,
after all?
Because she is a brand, but says she isn't, and because in this age of
Twitter and the paparazzi, she might be a global phenomenon but in the course
of 10 full years Mrs Jay-Z, as she might also be known, has kept her mystery.
And because – just possibly – she helped introduce a new word into the
Oxford English Dictionary: bootylicious.
She looks to have it all, and if the future sees as much flux as this decade,
then perhaps we won't be seeing so many more of her kind, either. We met at
one of her O2 gigs in London in mid-November. She'd come off stage only
minutes earlier but I was more exhausted by the show – in a good way – than
she looked to be. It was time to work again: time to shake the journalist's
hand. But she was charm itself, too. We had spoken at length a week earlier.
Your first huge hit with Destiny's Child – Independent Women – was released
in 2000. Have you changed over the past 10 years?
Absolutely, yes. Eighteen years old. I was a baby. When our first single came
out I was 15. My lyrics, and my goals, are completely different now. In the
beginning, I was so happy to be in a studio and so hungry for us just to sell
half a million records. Now I want to create something that I'll be proud of
20, 30, 40 years from now – something that will last beyond me. The things
that used to excite me just don't any more. I'm always trying to challenge
myself.
You've just come back from China on the latest leg of your tour. They must
know who you are there...
Wow. The whole experience was pretty overwhelming. I just didn't expect there
to be so many photographers and so much media outside [when I arrived]. It
was midnight, and they were really excited. To be able to travel the world,
especially to places I never thought I'd be... it's really, you know, still
fascinating for me.
It's possibly surprising that for someone who comes out of contemporary R&B
and hip-hop, your live shows are incredible.
I really believe that when I perform live, I'm the strongest [that I am]. My
hand is in everything – from the styling to the designing of the lights to
the set list and all the little segues ways. And all of these things take so
much time. For the first five or six months of this tour, I'd watch the show
back every night, just to tweak and make things a little tighter. I think
there's always room for improvement.
Similarly, your records push the boundaries...
I did a lot of things differently this time with my album. A lot of it was
[recorded] live, less production with the vocals, I didn't do as many
arrangements... that was with the I Am side. Then with the Sasha Fierce side,
I tried to do things that were, sonically, a little more modern and a little
more electronic. A little bit. But still mixed in with my drum loops. You
know, I feel like the only way I can be around as long as I pray that I can
be around is to always push the envelope. And it's really exciting that now
people are allowing music to just be music... and R&B and hip-hop artists are
collaborating with different types of artists. Hopefully we can just continue
to grow and just step outside of hip-hop or rap or rock or whatever and it
can all just be good music.
You told Forbes magazine: "I've worked too hard and sacrificed too much to do
something silly that would mess up the brand I've created all of these
years." What have you sacrificed?
I just sacrificed... life. Being able to walk down the street and being able
to make mistakes and not have it recorded for ever... being able to have
regular relationships and dates... just regular, normal things that people
probably don't even think about. Sometimes it's hard.
I was in Egypt yesterday and visited the pyramids and it was so spiritual and
beautiful. But then I had the news cameras and the paparazzi that follow me
and.... it's really odd sometimes. I haven't had longer than a couple of
months off ever in my life, since I was 15. So it's those type of things. But
I was raised that anything that's worth anything takes a lot of sacrifice.
And when anything is too easy for me I get scared.
You've always kept quiet about your relationship with Jay-Z. Does it seem
strange to you that other stars will share the details of their private lives
with the public?
It doesn't seem strange at all. It actually seems like the natural thing to
do because you're being yourself and people ask and people are interested...
But I never wanted to be famous for my personal life. I wanted to be famous
for my music and my talent, and I always wished I could cut it out when I
left the stage. And Jay was private before I met him. It was just who we
were. Even before we were celebrities.
It must be quite irritating for you that you're not the most powerful
African-American couple in the world any more…
That is hilarious. Absolutely not! Thank God for that couple.
You sang for the president and his wife for their first dance at their first
inauguration ball. What was that like?
I just can't believe I was part of that moment. Everyone had chills, everyone
had tears and you could see everyone's admiration for the president. And my
admiration: I could barely sing. I still get chills when I meet them.
It felt like the country was heading down a pretty dark tunnel with the
previous president.
I'm just happy for the day! I think so many people are more interested in
politics and so many young people feel like they were spoken to and we're all
a part of the country. And I think the perception of African-Americans has
changed so much.
Just to return to the Forbes quote: what is the Beyoncé brand?
I don't really like to call myself a brand and I don't like to think of
myself as a brand. I'm a singer, a songwriter, a musician and a performer.
And an actress, and all the other things that I do. When you add it all
together, some might call it a brand but that's not my focus. My focus is my
art and that's what I love to do. I have to be really passionate in order to
do something. I've turned down many things that I just didn't believe in.
What do you think about shows like American Idol which have taken over the
airwaves?
I don't watch much television but I've watched those shows and I've cried,
I've welled up, I'm like, "Oh my God, I hope they win, I hope they get a
chance!" And me being from Houston, Texas, there weren't many outlets for me
and for the girls [in Destiny's Child]. But don't they perpetuate an idea
that fame is just handed to you?
There's always a new artist that people are fascinated with, and I think
becoming famous is not so hard any more but staying... and I don't even like
the word famous... staying a celebrity is not so easy, especially now that
people have access to celebrities even when they don't want you to. In the
end you have to have some kind of talent. When you think about Michael
Jackson and Prince, back in the day when they were mysterious... that mystery
was attractive and now it's hard to have that.
So what happens next? Is your diary already filled for the next decade?
I usually know what I'm going to do within a year. I have the next year
planned out. But for the first time ever, after a couple of dates in February
and a couple of award shows, I promised myself that that it's time to smell
the roses. I'm going to take – hopefully – a couple of months off. I'm not
going to plan anything. I'll perhaps take some art classes, I'll visit some
museums and I'll check out some shows on Broadway. I'd like to travel
somewhere – maybe back to Egypt – without anyone, without any security, and
focus on things I've always wanted to do myself.
Is there anyone left you'd still like to record with?
Oh, where do I begin? There's so many people I'd like to work with still, but
I'd like to maybe go outside of the box. My sister [Solange] has put me on to
bands like [indie group] Of Montreal and some other different types of
artists. I would love to do something like that on my next album.
And starting a dynasty?
I don't know. I don't think I'm ready for that yet. I still have time for
myself. I've worked so hard and I need to relax and make sure I'm ready for
that and I don't think I am. But knowing I have time off... I don't even know
how to feel about that. I'm so excited.
http://0rz.tw/8sJj8 (guardian.co.uk)
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