PULP TURN DOWN COKE DEAL
PULP TURN DOWN COKE DEAL
PULP have turned down a big money offer from COCA-COLA to use new
single 'SUNRISE' in a TV advertising campaign celebrating the
start of the football season, NME.COM can reveal.
But Coca-Cola used a specially commissioned piece of guitar music,
which the band claim sounds spookily similar to the track. Frontman
Jarvis Cocker has even complained that the music on the advert
sounds like a "bad soft rock version of 'Sunrise'". NME.COM
understands the advert would have earned Pulp around ￡100,000.
The band say they accept that the advert's music is a slightly
different arrangement, but claim it has obvious similarities to
'Sunrise'. Pulp's spokesman told NME.COM: "My view is that they have
taken a standpoint of composing something just sufficiently different
to escape litigation. Had Coca-Cola not approached them they might
have thought it was a coincidence. But they actually sent the band a
version of the advert on video with 'Sunrise' on it."
A spokeswoman for Coca-Cola UK told NME.COM: "Whenever we make an
advert we consider lots of pieces of music. Pulp were one of the bands
in the running for the 3pm advert. But it was felt an original piece
of music would be better. A piece of music was specially composed which
fits the advert really well."
Asked about Pulp's claims of similarities with 'Sunrise', she said:
"As far as we are concerned, it's an original piece of music."
Jarvis Cocker has since seen the broadcast advert, titled '3pm', which
prompted him to compare the music to soft rock band Boston.
He told NME.COM that 'Sunrise' was inappropriate for the advert because
the song was inspired by global domination by multinationals. He said:
"The song's sort of about growing awareness of something different to
that. It's about a feeling of a new dawn and the way people are
protesting about things like this, and getting shaken out of their
apathy. So to have licensed the song given its lyrical content just
seemed like the worst thing to do."
Taken from:
http://www.nme.com/NME/External/News/News_Story/0,1004,42265,00.html
--
※ 發信站: 批踢踢實業坊(ptt.csie.ntu.edu.tw)
◆ From: 140.123.212.37
Pulp 近期熱門文章
PTT偶像團體區 即時熱門文章
