[新聞] Xfm Manchester 海報惹爭議?
Xfm poster ad with rude Oasis toddlers escapes ban
by Sarah Woods Brand Republic 14 Jun 2006
LONDON - The Oasis brothers are known for their insulting gestures,
but a poster ad for Xfm Manchester showing a toddler dressed as Liam
Gallagher sticking two fingers up has escaped a ban after it had been
labelled 'offensive' by complainants to the advertising watchdog.
The poster features toddlers dressed as Noel and Liam Gallagher, with
the Liam toddler, who is wearing tinted glasses and a hooded jacket,
pictured holding two fingers up in a V-sign next to the tagline 'A new
music station is born Xfm Manchester 97.7".
The younger Gallagher is well known for his use of various obscene
gestures, mostly to photographers following him.
The Advertising Standards Authority received 23 complaints about the
poster ad, which was created by Mother, making an obscene gesture that
was offensive and was likely to encourage children to copy the sign.
However, the ad has escaped a ban because the ASA noted that the gesture
of the toddler was synonymous with Liam Gallagher and anyone familiar
with Oasis would realise that and were likely to find it humorous.
Xfm says it had not intended to cause offence and that the poster was
part of a campaign to launch Xfm Manchester aimed at 20- to 29-year-old
males.
The campaign appeared for one month in Manchester, home to the Gallagher
brothers, and will be used for two weeks in Scotland to back Xfm Scotland.
The campaign includes six visuals of iconic bands, including the White
Stripes and Pete Doherty, to demonstrate visually and in a lighthearted
way that "a new music station is born", according to Xfm.
The radio station also says that the ad is based purely on humour and is
unlikely to cause offence, provoke antisocial behaviour or encourage
emulation.
Brand Public
http://0rz.net/911sa
(我電腦開不出圖 > <)
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