[情報] 瑪麗亞凱莉成功振興巴哈馬旅遊事業！

看板MARIAH作者amo07 (ＴＡＢＯＯ)時間16年前 (2009/12/03 19:51)推噓5(5推 0噓 1→)

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天后瑪麗亞凱莉除了自己的歌唱和電影事業之外，還能成功振興巴哈馬的觀光旅遊？！在她的新專輯歌詞本中，瑪麗亞和多家廠商合作，其中之一就是巴哈馬觀光旅遊局。該處還辦了個競賽，只要擁有瑪麗亞凱莉新專輯歌詞本的小型Elle雜誌，或十月份正式發行的Elle雜誌兩者任一，就有機會免費到巴哈馬觀光！這個活動從九月底專輯發行開始共為期一個月，根據統計，巴哈馬旅遊局的網頁已經增加了一萬多次的點閱率，其中三千五百名左右的造訪者已經在該網頁申請加入會員，目前的會員數已經超過五十萬名，他們可以定期獲得關於巴哈馬的旅遊資訊。該活動的發言人Nalini Bethel表示：「這一個月的活動期間，有百分之66的新會員是來自瑪麗亞凱莉新專輯歌本上的資訊！這顯示當初花了將近40,000美金的新型態廣告投資是值回票價的。因為這價錢跟一般大型的雜誌廣告差不多，但回饋率可是大大地超越了他們。」 International singing sensation Mariah Carey has helped The Bahamas reach thousands of prospective visitors, as tourism bosses reveal the success of an innovative marketing campaign. The Ministry of Tourism and Aviation launched a competition to win a trip to the islands with adverts which were carried in Elle Magazine and as an insert in Mariah's latest album Memoirs of an Imperfect Angel, which itself teamed up with the magazine. The contest ran for just over a month, September 29th to October 27, and in that time the ministry received 10,723 entrants, 3,500 of who opted to join the 'mybahamas' database, which now has more than 500,000 people registered with it receiving regular information about the islands. Of those entrants 66 per cent came through Mariah's album insert, said Nalini Bethel, senior director of communications with the Ministry of Tourism and Aviation. The campaign also sparked a series of referral through the social networking site Facebook. Bethel said she believed it had been a good return on the $40,000 investment, saying: "That's the kind of price you pay to take out a normal advert in any major magazine and there you don't get this kind of data capture and interactivity. I think it has been a very good response and a worthwhile exercise. Mariah Carey is an A-list celebrity who owns a house on Eleuthera which she feels is one of her favorite places, that's the kind of endorsement we try to capitalize on." -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 114.27.195.221