[情報] 行銷第二彈--巴哈馬旅遊局

看板MARIAH作者amo07 (I'm tired of you)時間16年前 (2009/09/01 17:20)推噓4(4推 0噓 2→)

留言6則, 6人參與討論串1/1

旅遊勝地巴哈馬將不再只是出現在瑪麗亞凱莉歌曲當中的一句歌詞而已，事實上，他們將成為這位歌手月底發行的「不完美天使回憶錄」專輯歌詞冊中的一個重要版面，據傳聞這廣告要價三萬五千美金！ The Tourism Board is aggressively moving to be more than a line in a song in Mariah Carey's next album, shelling out $35,000 for a feature in her album's unprecedented product placement booklet. It's a magazine/album business model creating waves as the pop-star gears up to release the much-anticipated "Memoirs of an Imperfect Angel" in stores this month. Tourism's plug will be one of many, with several other products also moving to reel in the hundreds of thousands of fans expected to paw over the never-before-done album booklet. 不只是觀光事業，甚至連那些度假豪宅的市場都將會有所進展。 It's the kind of buzz the Ministry is hoping will result in an increase in visitor arrivals — and maybe even second-home sales. 「在歌詞本的廣告當中我們會廣告給大家『艾琉德拉島(巴哈馬群島中之一島)』是瑪麗亞最愛的度假小島之一。這個廣告也會有觀光折價優惠。」 "What we're basically doing is inserting into the album cover talks about Eleuthera being her favorite place for vacation," said Nalini Bethel, head of External PR. "We're doing a trip giveaway. 「瑪麗亞凱莉擁有廣大的歌迷群。我們希望藉由這些歌迷群找到新的客源～」 "She has so much appeal, such a huge fan base and we are attempting to get her fan base to register to win so we can capture that data for re-marketing purposes." Bethel, in an earlier interview, said the economic downturn in the U.S. has affected travel to this destination and that it will take a lot of advertising and creativity to get Americans to part with their money in such tough economic times. The album's booklet has already stirred interest in the industry, with talk of many other artists looking to follow suit based on the success of Carey's foray into the 'unventured' arena. It is being touted as a possible savior to slumping album sales in the download era. 巴哈馬的旅遊事業是否因為瑪麗亞凱莉的歌迷而有所增加在今年秋冬就可以驗收成效囉！ The returns on Tourism's investment will best be noted by the number of Carey-singing fans dancing through the airport's doors this fall and winter. -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 118.161.69.212