[討論] 我只能說他們對數位音樂時代太坦然了
剛剛上LPTIMES看了一篇LA的INTERVIEW
對其中幾段挺有興趣的
我粗略翻譯
Q: Could talk a little bit about the digital souvenir package that fans are
going to have an opportunity to get on the tour?
可以稍微談談digital souvenir package這個可以讓歌迷有機會繼續體會演唱會的東西
嗎?
C. Bennington: The digital souvenir package is a brand-new product, brand new
thing that we’re offering on this tour. I don’t think anybody else has
offered it or at least offered this type of thing in this way. You can
basically opt in when you buy your tickets online for the digital souvenir
package. What will happen after that is you go to the show, you watch your
show, enjoy that, come home, and in your e-mail inbox you’ll have a link to
the show, to the MP3s of our set from the show you went to. In other words,
you get to take home the hopefully memorable concert that you went to.
這是我們在這趟巡迴演唱中所提供的全新產品。我想應該沒有其他歌手提供這個東西,或
至少不是用這樣的形式。在你上網買票時,可以選擇digital souvenir package。之後你
去了演唱會,看完表演、回到家,在你的email收件匣裡就會有個連結下載你所去的演唱
會的mp3。換句話說,你可以把回憶滿載的演唱會帶回家。
And the best part about it to me is that our live mixer, our official mixer
who mixes our show every night at the front of the house position, he
finishes his night with us, then goes back to his hotel or bus or backstage
and mixes the show for you. That’s what’s so important about this idea is
that it’s not a straight board mix or a cell phone or video camera, which is
what you usually get on YouTube. This is a mix done for CD, so it sounds good
in your car, so it sounds good coming out of your iTunes and your stereo,
into your stereo. It’s intended to be played in your headphones and in your
car, and it’s done by our official guy.
Mike Shinoda: That’s another thing that I think is really cool about it is
we also encourage our fans, for those who get this thing, is we encourage
them. Our sets change. We play songs maybe one night that we don’t play the
next, and so if you want to get those songs, we encourage our fans to go on
and trade them and kind of get to know each other. We really like the fact
that, in the digital world, people who like the same things and want to be
part of something can communicate and share and exchange things with each
other. This is one of those things that we would really like our fans to kind
of do that with.
Mike:另一件我覺得這digital souvenir package很酷的事情是,我鼓勵我們的歌迷…
我們的歌單會變,可能今晚表演這個歌單,隔晚又是另外一組。所以如果歌迷想要那些
歌,我們鼓勵他們就去交換。在這數位時代,人們喜歡同個東西,也會很想要參與其中
,他們可以互相交流、分享、交換。
Q: Keeping along the lines of the digital median, and you guys have always
embraced technology. You’ve got a great Web site, interactive with the fans.
A lot of groups, I don’t know if they resent it, but there’s the issue in
the business of music fans now picking and choosing songs digitally and not
buying entire albums. But for a band like Linkin Park, which has so many
different sides, so many different styles from ballads, top 40 ballads, to
real hard stuff that you’re never going to hear unedited on the radio, do
you think it’s an advantage for you guys that fans can go and pick and
choose the music that they want?
有些人就是只想要上網找幾首歌,而不是要整張專輯
C. Bennington: From my perspective, I personally still like to buy whole
records. I enjoy kind of the journey, and especially for records put together
well. It doesn’t bother you to listen to the whole thing. But I do think
that there are a lot of different kinds of people out there, and some people,
they may just want three tracks or something. If that’s an option that they
want to have, they should have that option afforded to them.
Chester:我本身還是喜歡買一整張的,因為很像在享受一趟旅程,若整張專輯安排好的
話更好。聽一整張應該不礙事吧,但我確實也認為世上就是有不一樣的人。有些人真的可
能只想要其中三首歌這樣。若他們想如此,他們就該有這個他們負擔得起的選擇。
There is a benefit when it comes to that kind of person who maybe likes the
single, but doesn’t really know of the band and isn’t sure if they want to
buy the whole record. It’s kind of a pro and con. It’s a double edge sword.
For us, I think we have a lot of support from our fans, and so they tend to
buy our records. Every time someone is introduced to the group in a new way,
they can go buy the single. It hasn’t really affected us in a negative way
by any means, so we’re always trying to figure out new ways of staying
connected and bringing our full album package to our fans and giving them
something special. That’s important to us, but we’re not going to turn our
backs on other ways of selling music as well.
若有人只喜歡幾首歌,但對整個樂團不甚了解,這個方法就有很大的好處。這個議題算是
正反兩面,像是一把雙刃的劍。我們會覺得,我們受到歌迷很大的支持,他們比較會去買
我們的專輯。每當有人以新方法介紹我們給別人,他們可以去買單曲。不管怎樣這真的不
會對我們有負面影響,我也們一直在想新方法保持跟歌迷的關係,帶給他們滿滿的新專輯
和特別的東西。我們很重視這個,但也不會因此拒絕新的銷售音樂的方法就是了。
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所以以後分享演唱會歌曲不用辛苦低調了?!
XDDD
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