[TheStraitsTimes]Star power on Board
http://www.straitstimes.com/Free/Story/STIStory_159463.html
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LIGHTS, CAMERA, MUSEUM: The national Heritage Board hopes new recruits Qi
Yuwu (above), Kit Chan, and Dick Lee will bring new ideas to the arts table.
-- PHOTOS: RAINTREE PICTURES, MEDIACORP, PA TALENT LIGHTS, CAMERA, MUSEUM: The national Heritage Board hopes new recruits Qi
Sep 20, 2007
Star power on Board
Celebs make up some of the new faces the National Heritage Board has roped in
to reach out to new audiences By Adeline Chia, ARTS REPORTER
View more photos
A TOUCH of showbiz has come to the National Heritage Board (NHB): Actor Qi
Yuwu has been appointed to one of its boards.
But there is a reason for this. It turns out that the China-born actor
collects contemporary Chinese art and has led a tour at the Singapore Art
Museum (SAM).
The 30-year-old is one of a motley crew of 19 new faces appointed to various
museum boards under NHB.
They are drawn from diverse fields such as academia, banking, media and
retail, and include former songbird and public relations consultant Kit Chan,
singer-composer Dick Lee, chief executive of MediaCorp Raintree Pictures
Daniel Yun and film-maker Tan Pin Pin.
Other names from the corporate world include Deutsche Bank's chief country
officer for Singapore Ronny Tan, and Mr Chia Ngiang Hong, group general
manager of property giant City Developments Limited.
The new recruitments are because the NHB - a statutory board which aims to
promote a vibrant culture and heritage sector in Singapore - hopes to tap
into the new members' expertise, expand its outreach and engage new
audiences.
That is where board members like Qi come in.
He is on a subsidiary board overseeing SAM because, as an NHB spokesman puts
it, 'he helps NHB plug into the creative and entertainment industries and
helps us reach new audiences, particularly the heartlanders'.
He adds: 'A popular actor who recently graced the big screen with 881 and
Home Song Stories, Qi possesses a strong mass appeal among people of all
ages. His participation in SAM will help NHB to endear itself to a wider
group of museum-goers.'
The actor says: 'Hopefully I can dispel the myth that art is deep and
difficult, and that only a special group of people can understand it. Art
should belong to everyone.'
He started taking steps towards that goal in May, when he conducted a tour of
a solo exhibition by famous Chinese contemporary artist Zeng Fanzhi at SAM.
His tour attracted some 100 art lovers - and fans - to the museum, and he
says he will do more of them.
The actor also has a growing art collection by Chinese artists such as Lin
Tianmiao and Su Xinping.
He says: 'When I look at the artworks, I feel relaxed and very moved. I'm
inspired to continue working as an actor.'
Kit Chan, 34, who has been appointed to NHB's main board, thinks the
diversity of the appointments is a good thing.
She says: 'Some of us are not your typical 'serious' or authoritative
figures. But I think that is precisely why we were invited in the first
place. A balance of points of view, perspectives, the different backgrounds
and contacts we come with make the new boards more diverse and dynamic.'
Others already have plans. Dick Lee, 51, who joined the board overseeing the
National Museum, is mooting the idea of a glamorous gala dinner, like the
famous one at New York's Metropolitan Museum of Art.
He says: 'I would like to make the museum more active, bring more people in,
and, in general, make it more stylo.'
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