[情報] Blur vs Oasis 25 Years On: how the Bri
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blur-25-years-on
Blur vs Oasis 25 Years On: how the Britpop War gave us the last great battle f
or the UK Number One
BY ROB CROSSAN
A quarter of a century ago, the pop charts became a proxy vehicle for a very p
ublic playing out of the British class system – even if both sides were somew
hat miscast
“No-one was having a go at Oasis on our side. I mean, I did that thing on Chr
is Evans’ show when I said, ‘It sounds a bit like Status Quo’, but that was
the only thing. It was all on their side” – Damon Albarn, speaking in Septe
mber 1995
“I’m going on holiday”, said Damon Albarn, at the peak of the lethally hot
summer of 1995.
“And I’m going to leave specific instructions that if I come back on Sunday
and we’re not number one then someone is going to suffer some sort of grievou
s bodily harm.”
Threats of physical violence from pop stars weren’t uncommon that year, the l
ast time that a battle to reach number one in the singles charts seemed (and w
as certainly at times encouraged) to spill over into actual violence.
‘British Heavyweight Championship’, screamed the front cover of the New Musi
cal Express, designed to look like a poster for a vintage pugilist bout, in th
e week leading up to the release of Roll With It by Oasis and Country House by
Blur.
Except instead of two boxers, there were two floppy-fringed, skinny-faced rock
stars underneath the banner. Damon Albarn, the blue-eyed frontman of Blur and
Liam Gallagher, the impressively heavy eyebrowed lead singer of Oasis.
Somehow, for the next seven hysterical days, now a quarter of a century ago, t
he pop charts became a proxy vehicle for an extremely aggressive playing out o
f the British class war.
Michael Spencer Jones, Oasis – Roll With It Session (1995), available to buy
at snapgalleries.com
Of course, both sides were somewhat miscast. The media’s characterisation of
Blur as cockney softies jarred slightly with the fact that the band hailed fro
m Colchester and Bournemouth and had their roots in a decidedly belligerent, p
ost-punk outfit called Seymour.
As for Oasis, anyone who had actually made the effort to visit the neat privet
hedges and driveways of the Burnage area of Manchester would balk at the pres
s description of the band as being from the urban Lancashire badlands.
Nonetheless, the ‘war’ between the two groups was a manifestation of possibl
y the last time that a singles battle was of interest to anyone beyond the ban
d’s immediate fan base and a smattering of record company cabals.
This was the summer of Britpop, a movement that had its roots in a disparate c
ollection of minor British guitar bands who desired to make music that was the
polar opposite of the American ‘grunge’ sound, spearheaded by Nirvana, that
was dominating the UK music landscape in the early 1990s.
These bands, which included glam rock, Bowie acolytes Suede, retro-pop ironist
s Saint Etienne, arch art-school subversives The Auteurs and Blur themselves;
festooned in Fred Perry shirts, Doc Martins and a love of The Who and The Jam,
were not, on their own, likely to make any impression on the mass market.
The cover artwork for Blur's Country House and Oasis's Roll With It
The music press, however, tired themselves of having to put sub-Nirvana imitat
ors on their front covers, decided to bunch them up together. In a time where
there were two weekly music newspapers – NME and the Melody Maker – plus a
glut of also now-defunct glossy music monthly titles, the pre-internet combina
tion of marketing zeal, journalistic hyperbole and enthusiastic airplay from a
newly cool BBC Radio One was enough to create a scene where the plaid shirts
and howling self-absorption of grunge were usurped by something a little more
fun and lot more British.
With The Good Mixer pub, a threadbare Irish pub on Inverness Street, Camden To
wn, as the scene’s base, the period between early 1994 and summer 1995 saw ba
nds and fans alike, dressed in vintage tracksuit tops, retro Adidas trainers a
nd skinny ties enthusing about The Kinks and The Smiths, takeover the traditio
nal Camden uniform of goth black threads.
Blur’s Parklife album was, and remains, the go-to album if you want to unders
tand the ethos behind Britpop before the hysteria set in. A warm, often plaint
ive, set of songs with lyrics wryly observing the shipping forecast, bank holi
days, pigeons and Club 18-30 holidays to Spain, it’s infectious pop grooves,
clear musical intelligence and astonishing versatility saw it garner critical
acclaim and sales tat eclipsed anything even The Smiths or The Jam achieved d
uring their tenure as British pop’s golden calves a decade earlier.
Oasis arrived late on the scene and certainly had no truck with any of Blur’s
sense of British ennui and elegiac decay. Some of the loudest riffs heard in
rock and roll since Pete Townsend first started flailing at his guitar in the
mid-60s, combined with an adoration of the Beatles, a Herculean drug intake an
d an everyman dress sense of cagoules and Marks and Spencer’s sweaters lent O
asis genuine mass appeal in a way that Blur’s more ascetic charms never even
attempted to emulate.
Ultimately though, the battle for number one in August 1995 between the two gr
oups was one manipulated by the bands respective managements.
Blur in 1995, the year in which they released their fourth studio album, The G
reat Escape
Oasis made the first move by choosing to release Roll With It just seven days
before Blue released Country House. The chances of Oasis getting two weeks at
number one and preventing Blur reaching the top spot was too much for Albarn’
s camp to bear.
“We had to move the release date,” said Andy Ross, head of Blur’s record la
bel Food in an interview five years after the event.
“We could have pushed it back a week or two and delayed the [Blur] album, but
when you get locked into a release you’ve got all the advertising booked, po
sters done up with the release dates. You can’t muck around with stuff like t
hat. It’s like the well-oiled German war machine… Also, that would have look
ed like we were chickening out.”
The fact that the two respective songs were, comfortably, the worst compositio
ns of either bands career to date mattered not a jot in the face of the quite
astonishingly ubiquitous media hysteria which reached its zenith when the char
t battle made it onto the BBC Six O’Clock news, with John Humphreys reporting
on the contest with his eyebrows raised into a position of formidable archnes
s.
With both singles now set for the same release date, what secured victory for
the winners was the very essence of basic marketing sense. Namely, Blur put ou
t Country House on the (even by then) near dormant format of cassette for a qu
id cheaper than the CD and vinyl formats that Roll With It was released on.
This ability to reach the most cash-strapped young fans of those interested in
the battle meant that Country House sold 274,000 copies that week, compared t
o Roll With It which sold 216,000.
Extraordinary sales by today’s standards, Blur celebrated by performing Count
ry House on Top Of The Pops with their bassist Alex James dressed in an Oasis
t-shirt.
Noel and Liam Gallagher of Oasis in 1994, from the 2016 documentary Oasis: Sup
ersonic
The media-driven rivalry between the two brands almost turned physical later t
hat same year, when it was realised that both Blur and Oasis were scheduled to
play gigs on the same night at different venues in Bournemouth.
With memories of the Mods vs Rockers battles played out in British seaside res
orts in the early 1960s still very much intact, rumours ran rife that coachloa
ds of fans from Manchester (fighting for Oasis) and, for some reason, Wolverha
mpton (rucking for Blur) were intent on causing mayhem and no small amount of
physical violence upon members of their opposing tribe.
When Damon Albarn started boasting that Blur would fly an inflatable number on
e over the Oasis venue and project their logo onto the building wall it all be
came too much for Oasis’ management. Sensing that fans of both groups were l
iable to get seriously hurt in running street battles, Oasis cancelled their g
ig. “We’re not interested in this marketing exercise,” said Oasis’ head of
security Ian Robertson. “We don’t want to play. Drop it.”
Blur may have won the singles chart battle but they decisively lost the oncomi
ng war. Their subsequent album The Great Escape did solid enough business on t
he UK charts but was eclipsed entirely by the staggering sales of Oasis’ soph
omore effort What’s The Story (Morning Glory) which became the fastest sellin
g album in the UK since Michael Jackson’s Bad a decade before. To date, it ha
s sold close to five million copies worldwide.
A full quarter of a century on from that strange August week, it’s perhaps te
lling that the two respective songs are rarely heard today and have been all b
ut dis-owned by their authors.
Song 2, Wonderwall, Parklife and Don’t Look Back In Anger may be part of the
unofficial cannon of timeless British pop and rock classics. But, should you m
ention Roll With It or Country House to either Gallagher or Albarn today, you
can be sure of a far from hubristic retort.
“I wouldn’t worry about it. They’re both shit,” said Albarn, in 2014. Noel
was slightly more expansive on the topic in an interview he gave last year:
“The whole shame about the thing is the two songs are shit, that’s it. If it
was you know, Cigarettes and Alcohol and Girls and Boys fair enough. But Coun
try House is fucking dog shit. Roll With It has never been played by anybody s
ince the band split up. So, that tells its own story.”
Rob Crossan
All articles by Rob Crossan
--
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