'Denimstrate' with Blue on Jeans for Genes Day!
19.07.2004
'Denimstrate' with Blue on Jeans for Genes Day!
Duncan, Lee, Simon and Anthony are 2004 patrons of the Jeans for Genes Appeal
along with former Atomic Kitten Jenny Frost.
'Denimstrate you care’ is the theme of this year’s appeal which aims to raise
over £2.7 million for children with genetic disorders - an estimated one baby
in 33 born in the UK - by getting people into their denims for a donation of £
1 or more on Jeans for Genes Day on Friday 1st October.
Thousands are expected to ‘denimstrate’ by putting on their jeans instead of
their usual work or school clothes. Led by Great Ormond Street Hospital, the
appeal will benefit a total of eight national charities including the Muscular
Dystrophy Campaign and The Haemophilia Society.
Duncan said: ‘We are backing Jeans for Genes in 2004 because it’s a fantastic
cause which makes life better for thousands of sick kids in the UK every year.
"Many of these brave kids are given hope by the Jeans for Genes appeal because
it’s funding groundbreaking research into many incurable genetic disorders.
Not only that but their lives are made better in all sorts of ways by projects
which support them and their families as they live in hope for that big
breakthrough. All this is made possible by one special day – Jeans for Genes
Day on Friday 1st October.’
Lee added: ‘People of all ages up and down the country will be jumping into
their jeans and making a donation. We’ll be proud to join them and believe we
’ll have made a difference if just a few more people stop and think about
Jeans for Genes and follow our lead.
Just call 0800 980 4800 or go to www.jeansforgenes.com to register. It’s so
easy, it will be a lot of fun but it means so much to kids all over the UK
that rely on your help.’
The boys have also modelled this year’s campaign T-shirts which will be sold
through the Jeans for Genes hotline and website. The women’s T-shirt will
also be sold at Matalan stores nationwide from September. Matalan will be
donating a percentage of the profits of all T-shirts sold to the appeal.
Check out the pics in the gallery
Denim ribbons and a 2004 appeal badge will be sold for a suggested donation of
£1 at Matalan and at branches of the Stroud and Swindon Building Society
throughout September as well as through the appeal hotline and website.
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